A New Way To Get One-of-a-Kind Wallpaper

By Rumaan Alam

Nov. 14, 2014 1:07 p.m. ET

 

Once, custom wallpaper had to be painted entirely by hand. But a new cadre of designers is offering digitally printed, mural-like scenes that can be endlessly manipulated

EARLIER THIS FALL, while doing a final walk-through of a Manhattan apartment he’d decorated, the interior designer Jamie Drake got a last-minute client request: totally new wallpaper for the powder room. Mr. Drake often makes work that’s wholly bespoke—unique furnishings, specially blended paint colors, textiles woven to order—and it’s long been a challenge to address last-minute requests and still stay on schedule. “We’ve never had to ask for such a speedy delivery before,” said Mr. Drake. He called on Manhattan-based design company Trove to provide something that would have been unthinkable a few years ago: a custom wallpaper, overnight.

 

EARLIER THIS FALL, while doing a final walk-through of a Manhattan apartment he’d decorated, the interior designer Jamie Drake got a last-minute client request: totally new wallpaper for the powder room. Mr. Drake often makes work that’s wholly bespoke—unique furnishings, specially blended paint colors, textiles woven to order—and it’s long been a challenge to address last-minute requests and still stay on schedule. “We’ve never had to ask for such a speedy delivery before,” said Mr. Drake. He called on Manhattan-based design company Trove to provide something that would have been unthinkable a few years ago: a custom wallpaper, overnight.

 

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