5 simple gestures to show clients you're grateful for their business

Andrew Flachner

Dec 3, 2014

 

These easy steps will show your clients how much you appreciate them

 

In 2013, repeat clients accounted for more than 20 percent of real estate agents’ business. What’s more, the National Association of Realtors’ 2013 profile of homebuyers and sellers suggests that 42 percent of buyers found their agent through a referral from a friend or family member, and 12 percent used an agent they had used before to buy or sell a home. It’s data like this that reminds us just how important it is for real estate professionals to build and nurture relationships with all of their clients.

In today’s market, it’s simply not enough to send past clients little emails and postcards each year reminding them of a time change or wishing them “happy holidays.” When it comes to building long-lasting relationships, you’ll need to show you care – that you’re truly grateful for their business.

One of the best ways to show your grateful is to do something unexpected, to create a bit of surprise and delight in a client’s day. Check out these five simple gestures that will help you stay top-of-mind with your clients. (We’ve even included some technology options to make it a bit easier on you!)

1. Send a handwritten note: It may sound old-school, but in today’s digital world, a handwritten note can really stand out from the crowd. Pick an hour each week that you dedicate to sitting down with a pen and paper. Whether it’s a simple note to say “thank you” or a quick birthday wish, let your clients know you appreciate them with snail-mail.

If you can’t find the time – or you’re afraid your clients won’t be able to read your chicken scratch – consider a service like Handiemail or Postable.

2. Break bread with them: If you’re in your client’s neighborhood, arrange to meet them for coffee and catch up. If coffee isn’t your thing, meet for brunch. The location and specifics really don’t matter. What is important is that you’re reconnecting with them and are letting them know you value them as an important part of your circle of friends and associates.

If you don’t have time to catch up with everyone personally, Tweet them a coffee or send them a gift card to their favorite spot in town to let them know you’re thinking of them.

 

Read the entire article at: http://www.inman.com/next/5-simple-gestures-to-show-clients-youre-grateful-for-their-business-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29