Get inside your clients' heads: 3 psychological lessons for real estate

Kevin Hopp - Contributor

Jan 27, 2015

 

Understanding likeness, trust and loss aversion as they relate to buyers and sellers

 

The practical psychology of real estate has always been to realize that you are selling your client’s dream, not their property. Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you.

The way clients search for real estate has gone digital, and more recently, it has gone mobile in a big way. Real estate technology is more prominent than ever before, and companies all across America are trying to “hack” the home buying process. You can spend hundreds and thousands of dollars attempting to set yourself apart with technology. It’s impossible to deny that investing in technology will grow your real estate business in 2015, but never forget that in the end, real estate is about sales, and sales is about people. Here are a basic few tenants of psychology that you can leverage to set yourself apart as an agent.

Read the entire article at: http://www.inman.com/next/get-inside-your-clients-heads-3-psychological-lessons-for-real-estate/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29