Wednesday, February 18, 2015
The Importance of Licensed Real Estate Agents
Friday, February 6, 2015
Preparing Your Home for Sale in Eastside WA
Thursday, February 5, 2015
The Safety Talk You Need to Have With Clients
September 2014 | By Melissa Dittmann Tracey
Keep all parties safe in a transaction by offering buyers and sellers these important tips
Have you had the safety talk with your clients yet? It’s not only for their safety but for yours too.
It’s a conversation far too many real estate professionals omit from their discussions with home sellers and buyers. September is REALTOR® Safety Month, and most real estate safety information mostly centers on how to keep you safe when meeting new clients during showings or at open houses. But safety from your clients’ perspective presents an entirely new set of issues.
“When you go to listing appointments, do a security survey with your clients,” suggests safety specialist Tracey Hawkins, founder of Safety and Security Source and a former real estate professional. “Discuss with them how to make their home burglarproof when it’s on the market and how to keep their belongings safe. No other real estate agent is talking about that. This can be a way to distinguish yourself in a listing presentation. They may have already met with four or five other agents, but when you provide them with something different — a handout for a seller safety plan — you help set yourself apart.”
Hawkins provides a checklist for agents to use as they walk through homes with sellers, looking for items to tuck away during showings like those prescription medications and gaming systems and checking the adequacy of the home’s lighting and door locks. She also says safety is an important conversation to have with home buyers prior to viewing homes for sale, particularly vacant homes like distressed properties where squatters could be present or maintenance issues may pose added dangers.
Read the entire article at: http://realtormag.realtor.org/sales-and-marketing/feature/article/2014/09/safety-talk-you-need-have-clients
Wednesday, February 4, 2015
Napoleon Hill's Think and Grow Rich is Full of Timeless Lessons
01/27/2015 by Joe Tesla Kennedy
“Thoughts are things” is the title and the first words of the first chapter of the book.
When I first read those words, I didn’t really understand what they meant – even when I read the first chapter and the examples offered in Napoleon Hill’s classic Think and Grow Rich. It didn’t resonate until I got to the end of the chapter and read, “Whatever the mind of man can conceive, and believe, it can achieve.” Then I started to get it. That was 1972.
By coincidence, it was only a few days later that I heard the late, great Earl Nightingale say, “You become what you think about.” At that moment, I got it. It clicked. And it has clicked ever since then.
More reading and studying about thinking and the thought process revealed that neither Hill nor Nightingale had the original thought.
From Socrates to Samuel Smiles, to Orison Swett Marden, to Elbert Hubbard, to Dale Carnegie, to Napoleon Hill, to Earl Nightingale, to Jim Rohn – they all had their own way of saying THE SAME thing.
Read the entire article at: http://bellevuebusinessjournal.com/2015/01/27/napoleon-hills-think-and-grow-rich-is-full-of-timeless-lessons/
Tuesday, February 3, 2015
Get inside your clients' heads: 3 psychological lessons for real estate
Kevin Hopp - Contributor
Jan 27, 2015
Understanding likeness, trust and loss aversion as they relate to buyers and sellers
The practical psychology of real estate has always been to realize that you are selling your client’s dream, not their property. Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you.
The way clients search for real estate has gone digital, and more recently, it has gone mobile in a big way. Real estate technology is more prominent than ever before, and companies all across America are trying to “hack” the home buying process. You can spend hundreds and thousands of dollars attempting to set yourself apart with technology. It’s impossible to deny that investing in technology will grow your real estate business in 2015, but never forget that in the end, real estate is about sales, and sales is about people. Here are a basic few tenants of psychology that you can leverage to set yourself apart as an agent.
Read the entire article at: http://www.inman.com/next/get-inside-your-clients-heads-3-psychological-lessons-for-real-estate/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29