Published: February 12, 2014
Author: Bailey Young
Digital marketing provides an endless amount of ways to reach out to consumers on the World Wide Web. We’ve put together some simple tips to help your brand maximize its digital marketing presence.
1. Create easy-to-share content. Consumers are closed off when they feel they are being approached with a hard sell. Instead, provide them with content that they find valuable, and above all make it easy to SHARE. Credible and entertaining content is a great way to spread your brand across the Internet. For example, include “share” buttons on the bottom of blogs that will automatically post your content to your readers’ social media page of their choosing.
2. Combine both paid and free outreach. The Internet provides a ton of opportunity to freely market your business, especially through social media. Creating a Facebook page for your business costs nothing, and is a great way to establish credibility and communicate with customers. However, combining free marketing efforts with paid ones is the best way to maximize your outreach. Promoted Tweets and Facebook ads are successful ways to get your brand out to a mass audience.
3. Cater to consumer behavior. Don’t change it. Think ahead of the curve and go where consumers are already going. Trying to change a consumer path is less likely to be successful, but tapping into existing behavior will always work. To consumers, this makes engaging in your brand enjoyable, instead of a hassle. Find existing consumer experiences and think of ways to enhance and add to them.
See the entire article at: http://blog.socialcompass.net/2014/02/12/digital-marketing-tips-every-brand-know/
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