Use this clever little trick to win BIG with paid real estate advertising

Seth Williams Contributor, May 16, 2014

 

With only a split second to catch your customers' attention, marketing must be 'unconventional and provocative'

A lot of people get intimidated by the idea of paying money for Web traffic.

I understand the dilemma. Obviously, every real estate professional wants their business website to have a greater influence and attract more attention online, but it’s not always easy to spend your hard-earned cash on something that isn’t “guaranteed” to generate more revenue for your business.

At the same time, I think it’s important to recognize that in the end, paid advertising really isn’t much riskier than any other method of promoting your website (e.g., SEO, guest blogging, social media, etc.). The fact is, ANY legitimate promotional strategy is going to require some kind of investment on your part (whether it’s time, money or mental energy) without any guarantee on what your return will be. Depending on which resources you currently have the least of (time, money, mental energy), paying money for advertising could very well be the most cost-effective option you have right now.

 

Read the entire article at: http://www.inman.com/next/use-this-clever-little-trick-to-win-big-with-paid-real-estate-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29#.U3uPhCjaXwI