4 Tricks to Blowing Up Your Online Presence

July 2014 | By Jona Jone

 

With the vast majority of house hunters researching homes for sale online, here’s how to make sure they get to your website.

 

If you’re trying to recognize the value of putting in the time and effort to optimize your website for Google search results, consider this: A joint study by Google and the National Association of REALTORS® in January 2013 found that 90 percent of home buyers search for homes online, with real estate–related searches on Google up 253 percent in the four years prior to the study.

You can bet there are even more people combing the Internet for homes since this study was done. Overall, pending home sales surged 6.1 percent in May of this year, the largest month-over-month gain since April 2010, according to NAR. At the same time, new-home sales shot up 18.6 percent to its highest rate since May 2008.

What all this means is that, with sales activity rebounding at a healthy pace as the market continues its recovery, there are a lot of people surfing the Web for your services. With home shoppers performing an average of 11 searches before taking action on a real estate site, the NAR/Google study found, it’s important that you get yourself front-and-center on the Internet. Here are five things you should be doing to get your website at the top of Google search results and win the digital marketing game.

Use Local Terms in Your Marketing

House hunters are searching for local terms when they’re perusing the Web for a property for sale. Sixty-nine percent of shoppers who took action on a real estate site began their search with a local term, such as “Houston homes for sale,” according to the NAR/Google study. Furthermore, 52 percent of actions taken on a real estate site came directly from a local search on a search engine.

This should tell you that you need to make as many local references as possible on your website and in your marketing. This will improve the search engine optimization (SEO) of your website, and your brand will appear higher in the results when people search for those terms.

Provide Relevant Content

Once someone lands on your website from a search engine, you want to give them a reason to come back. This is where quality content comes in. Link to your favorite magazine articles and news websites. Make your website visitors want to come back because they know they will find fresh and relevant content there.

“Deep linking” is also a solid SEO technique and a way to add more content. For example, if you’re blogging about houses for sale in Houston, you can link to other blogs talking about related topics, such as shopping malls or events in the area.

In addition, consider using internal links and site maps for more activity on your website.

 

Read the entire article at: http://realtormag.realtor.org/sales-and-marketing/feature/article/2014/07/4-tricks-blowing-up-your-online-presence

 

You now have choices financing condominiums

It used to be that New Condominium financing could only be done through the builder’s lender

 

Not anymore!  Now you have choices.  Because you have more choices, your buyer can get better terms and interest rates for their new loan.  

 

We can close loans in complexes that still have phases under construction and have not turned over the homeowners association to the residences.  

 

Ø Project is not fully completed, such as proposed construction, or incomplete conversion of an existing building to a condo

Ø Fewer than 90% of the total units in the project have been conveyed to the unit purchasers

Ø Complexes with new construction in new phases

Ø Property is subject to additional phasing or annexation

Ø Property is newly converted

Ø Control of the homeowners association has not been turned over

 

For complete information and answers to your questions, please call:

 

Max Nasab

Mortgage Consultant

206-719-2694

maxn@mortgagemoneystore.com

www.mortgagemoneystore.com

NMLS ID# 112686

 

A flyer with this information is available at: http://realestatebrokerconnection.com/sales-materials/

 

All loans must qualify through lender underwriting and are subject to interest rates available at the time of application.  Approval is subject to acceptable appraisal, title, homeowner’s insurance, verification of assets and a minimum FICO score of 640.

 

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Turn garden into bird spa; prune lavender in summer

Garden writer Ciscoe Morris on welcoming young birds to the garden and on the right time to prune lavender.

By Ciscoe Morris

Special to The Seattle Times

 

In the Garden

I used to hang bird feeders in my garden, but I was forced to remove them because, to my surprise and consternation, they were attracting rats.

Even though my garden provided a wide variety of plants for food and shelter, I was worried that if I removed the feeders, my bird friends might leave to find food elsewhere. I knew that it is difficult for birds to find reliable, shallow, clean-water sources, so I added additional birdbaths to the garden. My gamble paid off big time, even though I removed the feeders.

The only birds who left the garden were the purple finches, and they always hogged the feeders, making it difficult for the smaller songbirds to get their share. Not only did the resident chickadees, bushtits, juncos and nuthatches stay put in my garden, I began to notice new bird varieties showing up for a bath.

It was great fun watching Townsend’s warblers, varied thrushes, spotted towhees and even an occasional black-headed grosbeak splashing in the bath.

One uninvited guest was a sharp-shinned hawk who shocked the living tweetle out of me when he nabbed a little chickadee just as she stepped out of the tub. To avoid a repeat of that unpleasant surprise, I moved the birdbaths into shady locations surrounded by trees and shrubs to prevent hawks from having a straight shot at them.

Make sure the water stays clean and fresh by blasting the water out of the basin with a powerful hose-end nozzle before refilling on a regular basis.

Be aware that the bathing birds can empty a shallow birdbath in a matter of hours. Don’t worry, the birds will let you know. When the water is low, the birds will peep at you nonstop until you replenish their supply.

 

Read the entire article at: http://seattletimes.com/html/homegarden/2024074411_ciscoemorrisbirdslavenderxml.html?syndication=rss

 

US millennials buying homes later

Originally published July 16, 2014 at 6:41 AM | Page modified July 16, 2014 at 11:43 AM

 

By JOSH BOAK

AP Economics Writer

 

Don't blame the millennial generation for lackluster home sales.

They are increasingly ethnically diverse, more educated and less likely to be married -- all factors that make them less likely to own a home, said a new report released Wednesday by Trulia, the online real estate firm. After adjusting for these population changes, younger Americans are actually buying homes at the same rate as they did during the late-1990s.

"For at least the past 20 years, there have been significant demographic headwinds for homeownership for young people," said Jed Kolko, chief economist at Trulia.

The analysis suggests that the recession -- for all its damage to the economy -- did little to turn off millennials from the idea of owning a home compared to previous generations. In fact, the report shows that the major group whose ownership rates suffered because of the downturn is middle-aged Americans.

The easy credit offered during the housing bubble caused more young people to buy than they otherwise would and masked the impact of the demographic changes, according to Trulia. The bursting of that bubble and the resulting recession that began in 2007 then caused ownership to fall where it should be given the demographic shifts. Because a greater percentage of younger Americans are attending college and graduate school, they are settling down a few years later -- which causes them to delay buying a home.

Census figures show that the share of 18-34 year-olds who are married is 30 percent, down from 47 percent in 1983. Just 29 percent of them live with children, compared to 39 percent three decades ago. Since more people in the age range are single and childless, Trulia looked at the number of homeowners who are also identified as the head of their households. After adjusting for these population shifts, the share of people under 35-years old who own homes is the same as it was for 1997.

Standard Census data, which aren't adjusted for these factors, show that the ownership rate among those younger than 35 has declined to 36.2 percent from 38.6 percent in 1997. Slightly less than 65 percent of the country owns a home, down from a peak of 69 percent in the middle of 2006

 

Read the entire article at: http://seattletimes.com/html/businesstechnology/2024078292_apxmillennialhomesales.html?syndication=rss

Market a Smart Home Smartly

July 2014 | By Graham Wood

 

Don't focus on all the bells and whistles. Market the features of a smart home that appeal to a wide audience.

 

Soon it will be possible to send a text to your refrigerator asking if you’re running low on milk. The fridge will text you back based on what the appliance’s built-in camera reveals. Already, you can pull up the weather forecast on your stovetop and light your fireplace with a simple voice command.

 

These are just a few of the technological advances that can be found now (or likely will soon show up) in smart homes, which enable Internet-connected home appliances and systems to be more complementary with 21st-century lifestyles. But here’s the challenge for real estate pros: How do you know which of this gadgetry is most appealing to buyers? Do you highlight the texting refrigerator over the tweeting washing machine (which lets you know when a load is done)? Does the stovetop-turned-meteorologist offer a strong marketing hook or seem too gimmicky?

You just can’t know which smart-home features will entice a buyer most. “It’s a personal choice for what you need it to do and what you’re willing to spend,” says Mike Prince, an agent with Equity Results Real Estate in American Fork, Utah.

That’s why, some real estate pros say, it’s best to strip your marketing down to the basics of what a smart home has to offer. Don’t try to talk up all of its features, but rather zero in on the functions that are most likely to appeal to the widest audience.

The most popular advancements aren’t even the newest inventions. They involve security, heating and cooling, and lighting—areas that virtually all buyers will pay attention to.

 

Read the entire article at: http://realtormag.realtor.org/sales-and-marketing/feature/article/2014/07/market-smart-home-smartly

A effective work environment is important to every Broker

What does it take to provide an effective work environment?  We all know that an effective work environment is important in the stressful real estate business.  Here is what our Brokers are saying about Homes & Equity Real Estate Group:

 

I have been in the real estate industry for over 19 years. During that time I have worked for two other real estate firms and it was a great surprise to find Max and Renee who run Homes & Equity Group in Bellevue. Both Max and Renee understand the needs of agents who work in this fast-paced and rather stressful business, and have a full understanding of what it takes to make for an effective work environment for agents and their assistants.

 

Both of them provide a great service and are fluid in all facets of this business. They provide legal advice, fast and reliable tech support, cutting edge understanding of online systems that make an agent’s work more mobile and accessible, and are constantly on hand and helpful for any real estate questions an agent might run into, a rarity in this industry.

Scott Townsend

Relocation Specialist with Microsoft Relocation

 

 

Your only costs with Homes & Equity Real Estate Group is $59 per month and a $195 per transaction fee.  With Homes & Equity Real Estate Group you can compete on a whole new level.  

Although we are a discount broker, we do provide a lot of services to our Brokers.  For our listings we provide:

• Yard signs
• Lock boxes
• Free flyers
• A Boards for your open houses. 

For your business, we provide: 

• Free business cards
• Free web site with IDX feed to the MLS
• Free continuing education
• Free brainstorming sessions to increase your business
• A Managing Broker that is willing to talk with you

You can learn more at our website at: http://www.joinhomesandequity.com/

Call Max Nasab at: 206-719-2694

Positive Hints to Tell You’re Talking to the Best Real Estate Agent

 

If you are looking for a residential property to buy, it is not that easy s picking one and paying it directly. You might be knowledgeable of how homes are made but there are just some things that you need to be informed about. These could be really technical. That is why there is a real estate agent to help you around. Should you need to get a real estate agent in Eastside WA, here are some things you can consider to get the best one to serve you.

A great real estate agent is highly experienced. Not only is it important for an agent to be knowledgeable but to get credible experience is very important. Her skills should allow her to offer prospects professionally. In that note, she should have enough information about certain property and offer it to a possible buyer. The best agent is prepared to give you updated information on property market and give you good choices. She could have good market analysis that shows the present and latest trends and see if a certain property’s value is worth the price they are offering.

Experienced agents have excellent connections and are in contact with important people in the real estate industry. If they have good connections, you are most likely talking to a good real estate agent. By being connected to a number of people in the industry, it could mean that they are experienced and they could be very reliable. Also, their connections could give you a good probability of getting the perfect property you are looking for.

Aside from being experienced and highly professional, it is most importantly a good thing to consider getting a licensed real estate agent. When you hire a licensed agent, you will be assured that all your transactions are done legally. This will make your purchases and future property status to be safe legally. It is unquestionably a requirement for good agents to be highly educated, skilled and informed of their profession. However, being an authentic agent still tops all the requirements. Licensed agents are the most reliable people to work with.

The best real estate agent is pro-client and is more than willing to welcome your ideas of a property. The best agent is not only after getting a deal done too soon. She needs to acknowledge a buyer’s preferences and provide a good offer that could match up with what the customer requires. She should know your needs and respect your preferences. A good real estate agent finds time to ask the customer about what he or she wants in a house. If the client is not certain of what specifications are great, a real estate agent can give out suggestions.

Sometimes, real estate agents get overboard become too pushy. The best real estate agent is professionally persistent but not pushy. She can offer suggestions but there is no need to force a customer to buy a certain property. A manipulative agent is not good to have at all because your choices could be clouded by his or her own intentions.

If you are looking for a real estate agent in Eastside WA, you can look for them easily over the internet. If you want to get a good real estate agent, you can get someone to refer you a good one. You can ask your family or friends if they know a goo agent who can help you with your needs. Use your connections as well. What is great in doing this is that they can refer you a good agent and tell you about their experiences with that certain agent. If they find the agent effective and professional, he or she might as well work well with you.

With all of the crazy things happening in the world, help a Veteran

VA Home Loans can help US Veterans purchase a home

 

 

VA Home Loans are available to service members, Veterans and eligible surviving spouses of the US military that received an honorable discharge from the military.  VA loans were the first and always have been the best zero down loan program available.  Whether you are a first time home buyer or up-sizing to a larger home, a VA Home Loan can help you buy a home.  VA Home Loans are provided by private lenders, such as banks and mortgage companies.  VA guarantees a portion of the loan, enabling the lender to provide you with more favorable terms. 

 

 

• 100% Financing
• Gifts are allowed**
• No Monthly Mortgage Insurance Premiums
• No Funding Fee for Disabled Vets
• Not Limited to First-Time Homebuyers
• Closing Costs May Come from a Gift or Paid by Seller
• Primary Residence: 1-4, Condos & PUDs and manufactured homes
• 550 minimum FICO score
• Debt Ratios > 55% with DU Approval
• Can be a 30 year fixed, 5/1 ARM or a 15 year fixed loan
• High balance loans available up to $1,000,000

Please call Max today, to get all of the details about how this can help your home buyers.

Sincerely,

Max Nasab

Direct Phone:  206-719-2694

Fax:                   425-449-4909

12207 NE 8th Street, Bellevue, WA 98005

NMLS# 112686

 

 

Woodinville garden tour full of beautiful ideas

By Valerie Easton

 

THERE’S NO better way to learn about plants and design than to spend time in other people’s gardens. Strolling a garden in sun, shade and three dimensions helps us understand how best to shape our own unique properties. This is what garden shows try to do, but always fall short. Only outdoors in a real garden can we see how the place develops over time, experience the dynamics of scale and soak up a big dose of leafy atmospherics. Oh, yes, and find plants we really need for our own gardens.

After 15 years of annual tours, the Woodinville Garden Club hasn’t run out of inspiring gardens to feature. On Saturday, July 19, five private gardens are opening their gates wide for a self-driving tour, followed by a reception at Milbank’s nursery.

A highlight is sure to be the garden lovingly crafted and tended by Jonathan and Claudia Fast. Jonathan laid all the bluestone paths and patios himself, using hardscape to define spaces and navigate the acre-sized property.

“We spent years just thinning out and moving plants around,” says Jonathan. Six years ago the couple started working with Kathy and Tim King of Land2c Landscape Design, and you can see the results of their collaboration in the property’s artful contours. It’s a garden of spacious perennial and shrub borders. Curving pathways lead to one outdoor room after another, complete with cushioned benches or colorful Adirondack chairs. Bright birdhouses, sculptures and plantings in pots create focal points throughout. From the comfy couches in the al fresco living room to the sport court, this is a garden designed to live in. Recently the Fasts built a new octagonal bluestone terrace and a charmer of a shed in the back garden.

Inspired by the beauty and productivity of the old apple trees on the property, the couple built raised beds for vegetables and herbs, and are growing blueberries through the borders. “Our kids call it the farm,” says Claudia, who bakes pies from the ‘Transparent’ apples off one of the old trees. Be sure to check out the custom-made kinetic moon gate in the side garden.

 

Read the entire article at: http://seattletimes.com/html/pacificnw/2023923850_0713naturalgardenerxml.html?syndication=rss

Is your firm contributing to your success or getting in the way

As a successful real estate broker, there are many things that contribute to your success.  Is your managing broker and your firm helping you to succeed or just getting in the way?  See what the Homes & Equity Real Estate Brokers are saying about us:

 

Hi  My name is Wayne Chu, I am a license Broker with Homes and Equity Real Estate and would like to verify that working with Max and Ron has been absolutely positive and totally helpful for my profession to being a successful Broker.

Wayne Chu

 

Your only costs with Homes & Equity Real Estate Group is $59 per month and a $195 per transaction fee.  With Homes & Equity Real Estate Group you can compete on a whole new level.  

Although we are a discount broker, we do provide a lot of services to our Brokers.  For our listings we provide:

• Yard signs
• Lock boxes
• Free flyers
• A Boards for your open houses. 

For your business, we provide: 

• Free business cards
• Free web site with IDX feed to the MLS
• Free continuing education
• Free brainstorming sessions to increase your business
• A Managing Broker that is willing to talk with you

You can learn more at our website at: http://www.joinhomesandequity.com/

Call Max Nasab at: 206-719-2694

How to get buyers off of the fence

Many buyers are not sure they want to get a home loan right now.  They feel unsure about the economy and their job.  Now you have the perfect answer to this objection.  When your buyer gets their mortgage from Mortgage Money Store we will sign them up for the Mortgage Assurance Program.  The house payment will be made if the buyer has a job loss in the first two years of home ownership.  With this peace of mind, many people that have been putting off buying a house, will now buy from you.

Program Overview

All qualified, enrolled homeowners that are protected by the Mortgage Assurance Program (MAP).  This program provides financial assistance that assists homeowners in staying current with mortgage payments in the case of unexpected job loss. 

 

Within 30 days after full enrollment in the MAP Program, an informational packet will arrive to the borrower, explaining the program and how to file for assistance in the event of involuntary job loss. 

 

Program Benefits

·         Up to six months of Payments

·         Coverage up to $1,500 per month

·         Easy enrollment process

·         No cost to the borrower

 

Eligibility Requirements

·         Employed full time (minimum 30 hours per week) at time of Mortgage closing

·         Vesting period is 60 days

·         Cannot be more than 10% self-employed, an independent contractor or active military

·         Must be between the ages of 18 and 66

 

You can download a flyer about the Mortgage Assurance Program at: http://realestatebrokerconnection.com/sales-materials/

For complete information about the Mortgage Assurance Program call,

 

 

Sincerely, Max Nasab

Direct Phone:    206-719-2694

Fax:                     425-449-4909

12207 NE 8th Street Bellevue WA 98005

Website:              www.mortgagemoneystore.com

 

By the numbers: why you can't afford to skip video marketing

Kathryn Royster Contributor – June 30 2014

 

There's a huge untapped audience out there just waiting to watch your content

Real estate agents are playing second fiddle to the Internet.

According to the 2013 Google/NAR study, “The Digital House Hunt,” 92 percent of homebuyers use the Internet to help them find their next home (by comparison, 87 percent use an agent). What’s more, the average homebuyer spends three weeks researching real estate online before even calling an agent.

The takeaway? Homebuyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Homebuyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.

Still not sold on the idea? Maybe some statistics will convince you. By the numbers, here’s why you can’t afford to skip out on the video marketing revolution. (Unless otherwise noted, all statistics are from the Google/NAR study.)

In 2012, the National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video. In other words, there’s a huge untapped audience out there, just waiting to watch your videos. And since video-savvy agents are still very much in the minority, joining the video revolution gives you a major edge over your competitors.

 

Read the entire article at: http://www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/

 

It's great to work with people that are like family

It’s great to work with people that are like family.  The office should be a home away from home.  See what our Brokers are saying about Homes & Equity Real Estate Group.

 

"You gotta love these folks at Homes and Equity; they’re never in your face but they’ve always got your back. That’s a comfortable feeling to know such talented people are interested in me making a profit and feeling at home.”

 

Terry Reynolds

 

Your only costs with Homes & Equity Real Estate Group is $59 per month and a $195 per transaction fee.  With Homes & Equity Real Estate Group you can compete on a whole new level.  

Although we are a discount broker, we do provide a lot of services to our Brokers.  For our listings we provide:

• Yard signs
• Lock boxes
• Free flyers
• A Boards for your open houses. 

For your business, we provide: 

• Free business cards
• Free web site with IDX feed to the MLS
• Free continuing education
• Free brainstorming sessions to increase your business
• A Managing Broker that is willing to talk with you

You can learn more at our website at: http://www.joinhomesandequity.com/

Call Max Nasab at: 206-719-2694

Take these listings at your own risk: 3 scenarios that could put your real estate career on the line

This post by Melissa Zavala was originally published on the Trulia Pro Blog for Trulia.com. Follow Trulia Pro on Twitter: @TruliaPro.

 

Some properties just won't close quickly or efficiently -- or at all

 

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers. That’s because many aspects of the listing can be handled from a desk — taking phone calls, preparing advertising materials, posting to the Internet. But the buyers need to actually go out and see the homes, and this takes time (which is why top-producing agents focus on obtaining listings).

 

The truth about listings is that you’ve got to be able to determine whether the listing will actually result in a closing. Therein lies the rub. There are certain types of listings that agents should never take. Watch out for these; if you take these listings, you may not last.

1. There are too many existing liens on the property.

You’ve taken a listing for a lovely property. It shows well. The sellers are divine. The property is priced right. The only problem is the title report. After viewing a copy of the title report, you see that there are two mortgages and several other liens (abstracts of judgment, tax liens, city and county code citations, and an HOA lien to boot). Once the value of all this debt it totaled, it equals well more than the sales price. If the seller is not willing to pay the difference, this may be a hard deal to close. While short sales are fairly common these days, negotiating eight liens may not result in a quick and efficient closing. Your time may be better spent looking for new leads.

 

Read the entire article at: http://www.inman.com/next/take-these-listings-at-your-own-risk-3-scenarios-that-could-put-your-real-estate-career-on-the-line/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29

Get your cash back with Delayed Funding

Delayed Funding loans are Great for Cash Transactions

 

Did you know that if you paid cash for your home or investment property, you can regain the cash investment immediately after closing?    This means there is no penalty in your 401K as you replace the funds within 60 days. 

 

After closing, the buyer can refinance the property and get their cash back.  This frees up the cash to purchase another property.  This is great for investors looking to purchase properties that cash flow and want to leverage their funds and purchase another home. 

 

The new loan amount can be the actual documented amount of the borrower’s initial investment in purchasing the property, plus the financing of the closing costs, prepaid fees and points.

 

This loan is for your clients that have cash assets and would like to buy a home with cash and then get the cash back.  This moves your buyers into the front of the line on multiple offer transactions. 

 

Ø  Primary Residence and investment properties

Ø  Cash back off appraised value

Ø  Conforming loan limits $417K

Ø  Must be arms-length purchase transaction

Ø  Max primary home loan to value 85%

Ø  Max Investment home loan to value 75%

Ø  Maximum debit to income ratio 38%

 

For more information about how this can be useful for you and your buyers, please call:

 

Max Nasab

Mortgage Consultant

206-719-2694

maxn@mortgagemoneystore.com

www.mortgagemoneystore.com

NMLS ID# 112686

 

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One of my Best Moves

How often have you been able to say that this was your best move?  See what our brokers are saying about Homes & Equity Real Estate Group.

 

Lynn Rivera

One of my best moves.  Max and Ron are so knowledgeable and very helpful.  They always go out of their way to explain to me how to work smarter.

 

Your only costs with Homes & Equity Real Estate Group is $59 per month and a $195 per transaction fee.  With Homes & Equity Real Estate Group you can compete on a whole new level.  

Although we are a discount broker, we do provide a lot of services to our Brokers.  For our listings we provide:

• Yard signs
• Lock boxes
• Free flyers
• A Boards for your open houses. 

For your business, we provide: 

• Free business cards
• Free web site with IDX feed to the MLS
• Free continuing education
• Free brainstorming sessions to increase your business
• A Managing Broker that is willing to talk with you

You can learn more at our website at: http://www.joinhomesandequity.com/

Call Max Nasab at: 206-719-2694