November 2014 | By Zach Schabot
Pass these tips on to your listing agents on ways to provide the most accurate and up-to-date listing information to attract buyers and buyer’s agents alike.
Infomercial marketer Ron Popeil had a famous saying. We all know it: “SET IT annnnnnd….. (say it with me now)... FORGET IT!” But Ron Popeil was never a listing agent who had to deal with anxious home owners, was he?
With the rapid rise in technology use, clients expect faster service and more marketing exposure than ever before. The pressure to perform, even in a seller’s market, is increasing every year. Even with proper staging, professional photography, and well-written descriptions, making a listing active and then sitting back to wait for a buyer is simply not good enough.
Here are three proactive approaches that you as a broker can encourage listing agents to take with their listings.
Read the entire article at: http://realtormag.realtor.org/for-brokers/network/article/2014/11/3-ways-help-listing-agents-be-proactive
